In a previous article we discussed the distinction between an Influencing Paradigm, and a Service Paradigm, to marketing your coaching business. We discussed how marketing your business is both ethically valid and commercially crucial, and how marketing is a critical process in achieving your coaching objective of having a positive impact on the lives of others.

To quickly surmise, we explained that people with an Influencing Paradigm mindset perceive marketing to be ‘leading’ and ‘salesy.’ They come from the paradigm that by marketing you are proactively influencing someone in their decisions. Or specifically that you may make someone do something they would not otherwise do. Read more »

This is a two part series on a marketing mindset, I hope you use these tips wisely!

Most coaches get involved in coaching for one extremely compelling and valuable purpose – because they want to make a positive impact to the lives of others.

As a coach, the extent to which you are able to fulfill that objective is contingent upon two factors. Firstly, your skill and effectiveness as a coach; and secondly, on the number of clients you are able to affect through the application of your services. The purpose of this article is to focus on the second factor.

In the process of assisting people, it’s also possible for coaches to develop a fruitful lifestyle for themselves along the way. In fact, these objectives are entirely complimentary.

Many business people, including coaches, fail to recognize the important ethical role that marketing plays in their business. In doing so they develop a mindset that is self defeating to themselves, their business, and their clients. Read more »